I’ve spent most of my career working in environments where the product is still taking shape, defining problems, figuring out what to build, and designing the experience from the ground up.
My work sits somewhere between product thinking and craft. I enjoy getting into the messy parts of a problem, simplifying complexity, and then obsessing over the details that make the final experience feel considered.
Over the years, I’ve worked across everything from financial products and sales platforms to fitness ecosystems and large-scale physical experiences. Different domains, different constraints, but the same underlying challenge: make something complicated feel simple.
These days, I’m designing at peakst8, working on a product that brings together movement, training, competition, community, and real-world experiences.
I’m interested in products with a point of view and in the design decisions that make that point of view tangible.
Four kinds of problem
Sales tooling, consumer investing, a physical festival and an early-stage marketplace. Different domains, different constraints.
