Get high quality VC introductions
Product Overview
ABCXchange transforms the traditional venture capital landscape, digitizing the process of discovering investment opportunities.
With cutting-edge data analytics and customisable filters, we empower VCs with instant insights while connecting companies to high-quality introductions and collaboration opportunities.
Responsibility
UX Designer
UI Designer
Researcher
Tools
Figma
Problem Statement
Despite abundant investment opportunities, VCs struggle to efficiently identify and evaluate promising startups. Our solution uses advanced data analytics and customizable filters to provide instant insights, connecting companies to high-quality introductions and collaboration opportunities.
Goals
Increase User Adoption: Attract more venture capitalists and companies to the platform.
Enhance User Retention: Provide a compelling and valuable user experience to retain customers.
Expand Market Reach: Grow the platform's presence in various geographical and sectoral markets.
Design Process
Empathise
User Research
Focus Groups
Surveys
Define
User Personas
Empathy Map
User Journey
Ideate
User Flow
Information Architecture
Design
Wireframe
Hi-Fi Designs
Prototype
Test
Interviews
Conclusion
Future Concept
Target Audience
Venture Capitalists (VCs), Angel Investors, Startup founders, Incubators and Accelerators.
Also, Start-up founders and co-founders seeking the right VC’s for funding and strategic growth.
Lean UX Canvas
Persona
Explore
Added new filters such as "Popular" and "Trending" to help VCs quickly identify high-potential investment opportunities based on current market interest and activity.
Redesigned company cards to display concise, targeted information that highlights key aspects of each company, making it easier for VCs to quickly assess and decide to explore further.
Company Detail Page
Redesigned the company detail page to present comprehensive information in a structured and balanced manner, enabling VCs to skim through key data efficiently and gain a thorough understanding of the company's potential at a glance.
Dashboard
Implemented targeted indicators on the dashboard to guide founders in completing their profiles, enhancing visibility and attractiveness to potential VCs by highlighting incomplete sections and prompting action at relevant points.
Persuasive Premium Plan Upgrade: Introduced a compelling offer where founders who upgrade to our premium plan receive three guaranteed meetings with VCs specifically interested in their profile, significantly increasing their chances of securing investment.
Dashboard
Company Detail Page
Next Steps
Thank You!
User Test Findings
Participants: 30 users (15 VCs, 15 startup founders)
Duration: 2 weeks
Method: 1-1 interviews
Onboarding Process: Some users suggested enhancements to the onboarding process to make it even more seamless and informative.
Customization Options: A few VCs requested additional customization options for filters to better match their specific investment criteria.
ABCX has completed the design phase and is now in the live testing phase with a soft launch to VCs and founders, the focus right now is to gather valuable feedback, monitor performance, and prepare for a broader launch.
Observations
Areas for improvement
80%
of VCs reported a 40% reduction in the time required to discover and evaluate investment opportunities using the platform's advanced data analytics and filters.
85%
of VCs appreciated the redesigned company cards, noting that the concise and targeted information made it easier to decide which companies to explore further.
80%
of users found the interface intuitive and easy to navigate.
70%
of founders were guided to complete their profiles effectively due to the dashboard indicators, resulting in more robust profiles.
60%
of founders expressed interest in upgrading to the premium plan after learning about the guaranteed meetings with VCs.
90%
of VCs found the new filters (Popular, Trending) highly useful for quickly identifying relevant investment opportunities.