Hansel Soans - Design Portfolio

Hi, I'm Hansel

A Product Designer with experience across three startups and a design agency,

I am passionate about transforming ideas into user-centric experiences

that resonate.
I thrive on bringing ideas to life that not only solve problems but inspire connection. Explore below for a glimpse into how I blend creativity with practicality to shape tomorrow's products today.

A Product Designer with experience across three startups and a design agency,

I am passionate about transforming ideas into user-centric experiences

A Product Designer with experience across three startups and a design agency,

I am passionate about transforming ideas into user-centric experiences

From Idea to Impact:
Rapid 0–1

An AI-driven platform for private deal sourcing and capital connection between founders and VCs.

View case study

Usability

70%

User Satisfaction

4.0*

From Idea to Impact:
Rapid 0–1

An AI-driven platform for private deal sourcing and capital connection between founders and VCs.

View case study

Conversion

70%

Satisfaction

4.1*

From Idea to Impact:
Rapid 0–1

An AI-driven platform for private deal sourcing and capital connection between founders and VCs.

View case study

Usability

70%

User Satisfaction

4.0*

Simplifying Wealth: The Journey Behind Our Mutual Fund App

How we reimagined mutual fund investing—removing old hurdles with a seamless digital experience for

modern investors.

View case study

Conversion

12%

Satisfaction

4.8*

Simplifying Wealth: The Journey Behind Our Mutual Fund App

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

View case study

Retention

12%

Satisfaction

4.8*

Simplifying Wealth: The Journey Behind Our Mutual Fund App

How we reimagined mutual fund investing—removing old hurdles with a seamless digital experience for

modern investors.

View case study

Conversion

12%

Satisfaction

4.8*

Leading the UX Transformation

With user-centered approach, the goals was to create an intuitive CRM for our sales executives

View case study

Usability

85%

User Retention

70%

Leading the UX Transformation

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

View case study

Usability

85%

Retention

70%

Leading the UX Transformation

With user-centered approach, the goals was to create an intuitive CRM for our sales executives

View case study

Usability

85%

User Retention

70%

From Sign-Up to Setup: Crafting Guided Onboarding for First-Time Investors

Thoughtful design, helpful prompts, and intuitive cues to guide users through onboarding—removing confusion and easing new investors into finance.````

View case study

Conversion

30%

Satisfaction

95%

From Sign-Up to Setup: Crafting Guided Onboarding for First-Time Investors

Thoughtful design, helpful prompts, and intuitive cues to guide users through onboarding—removing confusion and easing new investors into finance.````

View case study

Conversion

30%

Satisfaction

4.5*

From Sign-Up to Setup: Crafting Guided Onboarding for First-Time Investors

Thoughtful design, helpful prompts, and intuitive cues to guide users through onboarding—removing confusion and easing new investors into finance.````

View case study

Conversion

30%

Satisfaction

95%